Friday, October 27, 2006

What Macromedia should enhance with Flash

Disabled back button is not good

Some Flash designers use meta refreshes or other tricks to disable browser’s Back button. As the famous usability expert Jacob Nielsen says, ‘Back button is the second most important navigation element after hyperlinks’. People not able to use Back button will click the third most important navigation element – that X button in the top right. Besides, if you are going to promote a Flash site via PPC, you should know that Google AdWords doesn’t approve pages with disabled back button.

Search engines do not like Flash

And perhaps the most important: not every search engine is able to crawl and index the content of Flash movies. Even those that can often do it with errors. This is in particular the case of a website fully implemented in Flash as a single file. Search engines just wouldn’t be able to direct visitors to the proper page within that file.
What is Flash really good for? Banners and ads – it provides far more useful features then the traditional gif animation. Online games – remember the ‘Yeti Sports’? Flash technology – the Flash videos - for video blogs.

Windows Mobile 2005 Smartphone with no touch screen doesn't support Flash Web Site

can't access web site running flash because there is no way to navigate within a flash object by using the TAB key

No comments: